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There is no better designer than nature.

… Said our dear Alexander McQueen, and, as usual, he was right. Case in point, my now timekeeping obsession: a hand-crafted all-natural wooden watch from JORD Wood Watches. It’s part of the Ely series, and with its lightweight and wonderfully natural look it just became my go-to watch for this Spring season. This is one watch that definitely tells more than time, with a description that mentions:

The Ely is understated and effortless.

And that is the definition of true and authentic style! So tell me, what’s your choice of JORD Watch?

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#JORDWATCH